Chandar Pattabhiram is a seasoned marketing executive who brings to Coupa more than 25 years of experience in strategic marketing and management consulting. As Chief Marketing Officer, he is responsible for driving all aspects of worldwide marketing including strategic segment marketing, product marketing, growth marketing and corporate marketing.
Prior to joining Coupa, Chandar recently was CMO at Marketo where he was responsible for all aspects of marketing and in charge of positioning Marketo as the digital marketing industry’s innovation leader and the best solution for high-growth and enterprise businesses. Previously, Chandar was head of worldwide marketing for Badgeville where he was part of the team that won multiple industry awards for innovative storytelling including the Best Platform-as-a-Service for 2013. Prior to that, Chandar was vice president at IBM Cast Iron Systems where he was responsible for all product marketing and channel marketing efforts. In 2010, IBM acquired Cast Iron as a centerpiece of its Cloud strategy.
Chandar also spent years at Andersen Consulting (now Accenture) as a strategic advisor to Fortune 500 companies in the high-tech, retail, and oil and gas industries. He has authored and has been quoted in more than 1000 articles and is a frequent keynote speaker at leading software industry events. In 2019, he was named as one of the Top Influential Leaders in Marketing and, in 2017, he was named by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain. Chandar is also a member of the WSJ CMO Network, an invite-only group that connects CMOs from some of the most prestigious brands in the world to share and shape marketing strategies.
Chandar earned a B.S. in mechanical engineering from PSG College of Technology and an M.S. in management information systems from the University of Texas. He is a Strategic Advisor to the CEO of Freshworks and is on the Board of Directors for BlueShift, an AI platform for customer engagement, and Donnelley Financial Solutions (NYSE:DFIN).